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A self-initiated-project-turned-uni-assignment. In the period of February– June 2010, I designed, wrote, edited and published my own magazine—Smørbrød. The 112-page magazine explores the influences, processes and work of leading photographers, designers, illustrators and typographers through essays, feature interviews and pictorials. The first issue was launched in June 2010, and published using the online print-on-demand provider Lulu.